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"I couldn't believe our organization didn't even have a stewardship system in place. I know that there have been times when our "thank you" letters slipped through the cracks, and I'm ashamed to say I didn't even recognize what a high priority it is!"
Development Director, Philadelphia PA
"Our "thank you" letters were an afterthought. Lisa and Pamela's report made me rethink all of our agency's communications."
Executive Director, Sandusky, OH |
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Did You Know that?
- Over $308 BILLION was given in charitable donations in 2008 - and 75% of those dollars came from individuals
- On average for every 6 new donors an organization acquires, it loses 5 existing donors
- For every $6 raised, more than $6 was lost due to donor attrition
Discover
- The Two Biggest Mistakes You Can Make in a Thank You Letter (besides not sending one!)
- How Your First Communication with a Donor Following a Gift Sets the Stage for Future Gifts
- Why You Need to Change Your Thank You Letters and How Often (and why you should include a P.S.)
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